Iamara Nunes is a Brazilian entrepreneur and the founder of Abracadabra. She holds a degree in Business Administration and moved to the United States in 2018, where she worked in the technology and entertainment industries. It was during this international journey that she discovered her passion for travel. For her, traveling has always been more than just reaching a destination — it’s a way to connect with the world, with different cultures, and with herself — especially since becoming a mother.

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After completing the Hospitality and Tourism Industry Essentials course at New York University, she identified a real need for a service that considered the traveler’s lifestyle and offered genuine convenience — far beyond the generic, impersonal packages commonly found in the industry. That’s when the desire to create something with more purpose and connection was born. And so, as if by magic, Abracadabra came to life.